Rayce PR and Marketing

Sharon Sacks to Speak at TSE2017 Leadership Luncheon

Sharon Sacks of Sacks Productions, along with other industry professionals, will be a panelist at The Special Event 2017’s Leadership Luncheon!

Learn from leaders! Become inspired to achieve your dreams and foster positive changes towards accomplishing your goals. The Leadership Lunch will provide a thought provoking afternoon of conversation and dialogue with top leaders inside and outside of the event industry. These thought leaders are not only passionate about the future of the events industry, but they also are willing to share their insights and creativity in the spirit of industry collaboration.

You will be sure to set your table for success at the Leadership Lunch 2017!

Click HERE for more information on the 2017 TSE Leadership Luncheon.


Presented in MOLAA’s succulent garden, you’ll satisfy your pallet with a delicious lunch prepared especially for your enjoyment by TGIS Catering. While enjoying dessert, tune in for an engaging conversation and dialogue with notable event production gurus:

Moderator:

Panelists:

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ROQUE Events hosts Fireside Social at The Fig House Los Angeles

Fireside Social by The ROQUE Foundation is a monthly meet up for female entrepreneurs and females in the workforce in the Bay Area. With networking, focused topics and focused females at each meeting, we can spark something great together. All proceeds from each Fireside Social go to The ROQUE Foundation, that gives women entrepreneurs grants to support their dreams and aspirations.

Roque’s September Fireside Social was held at The Fig House Lose Angeles, a beautiful and bespoke venue. The topic was centered around the “Art of Evolving” with Cara Kleinhaut of AGENC – Formerly Caravents.

Guests were treated to cocktails by Pharmacie, food by roomforty, and sweets by Bottega Louie and Candybar Couture.

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Luxe Launch 2016: “Boho Gypsy Princess” Featured on Strictly Weddings

We are thrilled to see this gorgeous bohemian tabletop from our LUXE Launch 2016 featured on Strictly Weddings! Click HERE to see the full feature.

“Modern bohemian wedding ideas with a gypsy princess vibe come to fruition at Luxe Linen’s annual LUXE Launch. If you don’t know about the LUXE Launch, it happens to be one of the industry’s most anticipated events as it serves as a trend setting and networking function for the crème de la crème of top planners and designers. Each designer pairs up with a florist of their choice to create a tabletop and theme they envision utilizing one of Luxe Linens new collection from their linens and napkins. In a three-part series, we get to feature some of our top favorites beginning with Bluebell Events and Mark’s Garden Bohemian Gypsy Princess design. One thing we know for certain is that when a talented team of vendors come together for a day of inspiration – it will be nothing short of magical! This lush setting showcases all things awesome and you get to see every last gorgeous moment captured beautifully by Krista Mason Photography.”


Hosted & Produced by: LUXE LinenRayce PR // Design + Planning: Bluebell Events // Floral Design: Mark’s Garden  // Venue: Vibiana // Furnishings: Revelry Event Designers // Rentals: 204 Events // China: Dish Wish Events // Paper Goods: Occasion to Celebrate // Fine Art Painting: Laura Jane // Food and Beverage: Chef Neal Fraser and Vibiana // Lighting: High Voltage Lighting // Photography: Krista Mason Photography

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LA Artist Eddie Zaratsian Finds New Educational Outlet for His Talents

Eddie Zaratsian is showcasing his artistic floral talents in his newly released YouTube tutorial videos.

Luxury floral arrangements can now be made uniquely in your home with credit to the debut of artist Eddie Zaratsian Lifestyle and Design’s YouTube channel equipped with tutorial videos. Zaratsian’s YouTube channel releases a new video every Monday and Thursday.

Each video is a tutorial of Zaratsian creating unique floral arrangements. At the end of each video a breakdown of all the supplies needed to create the arrangement is given, preceded by the instructions explaining how to craft each unique arrangement. Having launched only this season, Zaratsian’s videos have over to 14,000 views.

Zaratsian’s arrangements can be seen throughout Southern California luxury hotels and events and now viewed from anywhere in the world through his YouTube channel. He is a celebrity florist that is passionate about artistic design education and showcases his talents virtually though his 18 YouTube tutorials that he has posted to date.

Aside from his newly released videos, Zaratsian also owns floral production company, Tic-Tock Couture Florals. Zaratsian exclusively trained each member of his talented team, has instilled in them his renowned techniques, and shares his expertise with each one of them. His passion for creative education is originated in this.

Zaratsian is accredited with having over two decades of industry experience and was named one of the Top 5 International Florists by The London Financial Times. Targeting to stimulate all five senses of the body, Zaratsian trademarks himself as being fluent in the many languages of design. He strives to perfect the detail in each event, whether it is a large-scale installation or an individual petal, Zaratsian’s concept is customization.

Other than owning Tic-Tock Couture Florals and releasing semiweekly tutorial videos, Zaratsian is also a creative consultant and collaborates on brand partnerships. In his tutorial videos, Zaratsian demonstrates how to make tabletop, seasonal, and holiday floral arrangements. When he’s not filming tutorial videos, Zaratsian’s services include event design, brand partnerships, speaking engagements, and consulting. On his website, seasonal floral subscriptions and his coffee table book can be purchased. His extensive experience, signature pieces, and unique work drives attention to his YouTube channel and floral production company.

For more information about Eddie Zaratsian’s work and new YouTube channel, email Info@EddieZaratsian.com, call (310) 508-6126, visit www.eddiezaratsian.com, or visit Eddie Zaratsian Lifestyle and Design on YouTube.

Source: Eddie Zaratsian Lifestyle and Design

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Bohemian Botanical Luxe Launch 2016 Design Featured on Strictly Weddings

 

Rayce PRBy Rayce Public Relations and Social Media Marketing
A Luxury Wedding and Special Events PR and Marketing Firm. We believe in creative marketing and new business development with a foundation deeply rooted in consistency. Great ideas mean little without organized implementation and follow through. At Rayce PR and Marketing we create, implement and succeed! #LuxuryWeddingPR


Luxe LinenEstablished in 2007, Luxe Linen has emerged as a trusted leader in Fine Linen Rental in Southern California. They offer the highest quality linens, napkins, overlays and accessories to bring style to every table. Using the highest quality of fabrics, they manufacturer their own linens, and can create custom linens for any occasion.

 

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LUXE Launch 2015

We are so excited for LUXE Linen’s 2016 Luxe Launch later this month. In anticipation for our favorite event of the year, we are sharing some highlights from the 2015 event! With over 800 Instagram posts featuring #luxelaunch2015, we cannot wait to see how the #luxelaunch2016 will make waves on social media! Take a glimpse of these beautiful tabletops from teams including:

Having been chosen as a location of choice for the Luxe Launch Party LA in 2015 was an amazing experience for Bel-Air Bay Club. We enjoyed working with Luxe to bring together the top talent in the special events industry to showcase incredible ingenuity in tabletop design. Luxe created a beautiful event, and did a superb job of both pre-event and post-event publicizing of the event, which resulted in new and exciting relationships for our location -we were thrilled to see images from our event featured on California Wedding Day!
Carrie Spriggs, Bel-Air Bay Upper Club Special Events Sales Manager
We had the pleasure of hosting the 2015 Luxe Linen Launch at The Colony House last spring. It was an event of outstanding proportions, with smooth planning and excellent execution. The LUXE team was professional from start to finish, bringing on board notable creative partners to maximize the aesthetics of our space, and pairing with a PR team to ensure exposure to our industry’s finest. It is always an honor to partner with LUXE Linen, and it is with confidence that we refer their team to your space.
Nicole Gagnon, The Colony House Venue and Event Manager
Thank you, LUXE Linen, for choosing Sherwood Country Club as one of your venues for the 2015 LUXE Linen launch! What an amazing event it was! To be apart of such a skilled group of event designers was such a privilege. The tablescapes were beyond marvelous and the designers really went above and beyond to impress the attendees. It was such a tremendous opportunity for the industry’s top professionals to view our club, especially since it was on the heels of our remodel, and brought so much exposure to our venue. We really value our relationship with you and hope to participate any way we can with all of your company’s endeavors.
Heather Sims, Sherwood Country Club - Director of Catering

2015 Social Influence:

#LuxeLaunch2015 – 782 Instagram Posts

LUXE Linen Instagram – 20.7K Followers

LUXE Linen Twitter – 4,000 Followers

LUXE Linen Facebook -2,280 Likes

LUXE Linen Pinterest – 231 Followers

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LUXE Launch 2016: “Iridescent Allure” Strictly Weddings Feature

LUXE Launch 2016: “Iridescent Allure” Featured on Strictly Weddings

We are thrilled to see this stunning minty fresh tabletop from LUXE Linen’s LUXE Launch 2016 featured on Strictly Weddings! Click HERE to see the full feature.

“The inspiration behind Hilary Hamer Weddings and Events developed from Luxe Linen’s Yvette linen which has an iridescent quality that dances with sequin. The fusion of color comes from an aqua underlay perfectly accentuating a striking lace overlay. We must mention that the underlay is called Aqua Twist Mist, so apropos. At the LUXE Launch, designers pair up with a florist of their choice to create a distinctive tabletop based on a theme they envision. Iridescent Allure is the second tablescape featured on Strictly Weddings from this year’s event and is one of our favorites as the design is modern sophistication with a sleek styling. The outcome is not what Hilary first envisioned, however. Working with Dish Wish and Commerce Flowers the vision altered from a garden theme to this mystic array of beauty. The balance of the floating white florals with the drama of the candelabras and pillars harmonize the overall splendor. One of our favorites is how Fantasy Frostings’ delectable wedding cake mimics the Yvette linen pattern. Along with Luxe Linen’s Yvette tablecloth is their Ivory Manhattan linen, Mist Va Va Voom and Lagoon Va Va Voom napkins and Mist Va Va Voom pillows.”

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Host + Linen: Luxe Linen | Design + Planning: Hilary Hamer Weddings and Events | Floral Design: Commerce Flowers| China: Dish Wish | Rentals: Revelry Event Design + 204 Events | Venue: Vibiana | Lighting: High Voltage Lighting | Venue: Vibiana | Cake: Fantasy Frosting | Bridal Designer: Jinza Couture Bridal | Photography: Krista Mason Photography | PR + Marketing: RaycePR


Rayce PRBy Rayce Public Relations and Social Media Marketing
A Luxury Wedding and Special Events PR and Marketing Firm. We believe in creative marketing and new business development with a foundation deeply rooted in consistency. Great ideas mean little without organized implementation and follow through. At Rayce PR and Marketing we create, implement and succeed!#LuxuryWeddingPR


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LUXE Launch 2016: Boho Gypsy Princess Featured on Strictly Weddings

We are thrilled to see this gorgeous bohemian tabletop from our LUXE Launch 2016 featured on Strictly Weddings! Click HERE to see the full feature.

“Modern bohemian wedding ideas with a gypsy princess vibe come to fruition at Luxe Linen’s annual LUXE Launch. If you don’t know about the LUXE Launch, it happens to be one of the industry’s most anticipated events as it serves as a trend setting and networking function for the crème de la crème of top planners and designers. Each designer pairs up with a florist of their choice to create a tabletop and theme they envision utilizing one of Luxe Linens new collection from their linens and napkins. In a three-part series, we get to feature some of our top favorites beginning with Bluebell Events and Mark’s Garden Bohemian Gypsy Princess design. One thing we know for certain is that when a talented team of vendors come together for a day of inspiration – it will be nothing short of magical! This lush setting showcases all things awesome and you get to see every last gorgeous moment captured beautifully by Krista Mason Photography.”

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Hosted & Produced by: LUXE LinenRayce PR // Design + Planning: Bluebell Events // Floral Design: Mark’s Garden  // Venue: Vibiana // Furnishings: Revelry Event Designers // Rentals: 204 Events // China: Dish Wish Events // Paper Goods: Occasion to Celebrate // Fine Art Painting: Laura Jane // Food and Beverage: Chef Neal Fraser and Vibiana // Lighting: High Voltage Lighting // Photography: Krista Mason Photography


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By Rayce Public Relations and Social Media Marketing
A Luxury Wedding and Special Events PR and Marketing Firm.  We believe in creative marketing and new business development with a foundation deeply rooted in consistency. Great ideas mean little without organized implementation and follow through. At Rayce PR and Marketing we create, implement and succeed!


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Strictly Weddings provides excellence in online luxury wedding inspiration, connecting top-tier wedding professionals to an audience of fashionable brides-to-be.  Integrating best-in-class resources, the brightest insider tips, and the boldest trend-setting ideas, Strictly Weddings has crafted a website filled with gorgeous photography and inspiration for brides to discover their signature wedding style.

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Luxe Launch Featured in Inside Weddings

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As originally featured on Inside Weddings:

This feminine tablescape, titled “Afternoon Tea with Lady Charlotte in the Grounds of Bluebell Castle,” was inspired by wedding event designer Charley Izabella King’s upbringing in England, her love for Downton Abbey, and her father. “We wanted to do something with the name ‘Bluebell’ because it’s the

[nick]name my father gave me. Whenever anyone says ‘Bluebell,’ I think of my dad. He passed away and I wanted to make an afternoon tea tribute to him,” shares Charley of Bluebell Events.

To create the look of an elegant high tea, Charley covered a round bistro table with Luxe Linen’s “Lismore Garden Mineral” floral linen. “[The exquisite fabric] spoke to me because I’m British and I’m homesick at the moment,” she admits. “I’m totally in love with Downton Abbey, so when I saw this linen, I had to [use it] because it reminds me of home.” The table was placed beneath an arch constructed of greenery, to bring the look of the outdoors in, and bedecked with cherry blossom branches and a crystal chandelier.

A large urn centerpiece covered with fresh moss and topped with blush roses, pink tulips, lilacs, and cherry blossom branches decorated the table. An assortment of teacups and teapots showcasing ladylike flowery designs were filled with vibrant peach and lavender blooms and placed around the towering arrangement. Each place setting featured stacked botanic-print china in light blue and golden hues from Dish Wish adorned with hemstitched napkins, lace, and fresh flowers.

Since guests of English afternoon teas are traditionally served small sandwiches and sponge cakes, The Butter End Cakery created Victorian sponge cakes for the shoot because “they are very British,” smiles Charley. The decadent confections were topped with fresh strawberries, blackberries, and lovely ivory anemones with violet centers. Menus featuring a bluebell motif were nestled into white hemstitched linen napkins wrapped with delicate lace or coral table napkins fastened with florals. Name cards featured the same bluebell design, as an ode to Charley’s late father. 

Brides and grooms who love this look for a bridal shower or post-wedding afternoon tea can create a similar design by pairing vintage-style flower prints with sophisticated china decorated with a complementing motif. Welcome guests to your sweet soirée with a large framed mirror featuring event details written in elegant calligraphy. Bistro chairs can become a decoration element in and of themselves when embellished with moss and topped with classy large-brimmed hats as wedding favors. By bringing in lush blooms, topiaries, hedges, and cherry blossom branches, it’s possible to achieve a garden ambience, even in a ballroom setting. “I wanted to bring the [outdoors] in,” explains Charley of the beautifully feminine floral theme, “and make it feel like a fantasy English secret garden.” 


downloadBy Rayce Public Relations and Social Media Marketing
A Luxury Wedding and Special Events PR and Marketing Firm.  We believe in creative marketing and new business development with a foundation deeply rooted in consistency. Great ideas mean little without organized implementation and follow through. At Rayce PR and Marketing we create, implement and succeed! #LuxuryWeddingPR

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Mr. C Jingle and Mingle

The Jingle and Mingle holiday party at Mr. C Beverly Hills was a huge success!  We could not have been more thrilled with the outcome of the night and we owe it all to the amazing Co-Hosts:

The tent at Mr. C Beverly Hills is a new feature and the perfect place to host a private holiday party or awards show event. If you have not yet toured the space and connected with Jennifer and Danielle we suggest you set up a visit soon.  They really rolled out the red carpet for us, we were especially spoiled by the chef with the delicious food and tray-passed appetizers!

A huge thank you to Matias with  Revelry Event Designers for transforming the tent into a cozy Holiday Celebration. There was a true holiday ambiance throughout the party because of you talent and team! The lounge furniture and seating and the stunning red drapery made the tent look incredible.

Saeed and Yvonne from Empty Vase provided their signature statement pieces for the center of the room and entrance.  Spectacular!

No Static Pro AV made sure everything sounded amazing, sound truly Done Right! We were honored to have Gene , owner of No Static, spin tunes for us between sets.  Not to mention the slideshow portraying our co-host’s amazing talent.

Big shout out to Scott Cummings Music – Dirty Sugar was perfect vibe for the venue and crowd!

Stacey from East Six, provided the invitation design, and created the branded name tags.

And to add to the fun, everyone loved the Smile Lounge Photo Booth! We had a blast looking through all of the pictures!

Thanks to Brian Leahy Photography we are able to re-live the evening with these gorgeous photo’s:

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By Rayce Public Relations and Social Media Marketing

(A Luxury Wedding and Special Events PR and Marketing Firm)

We believe in creative marketing and new business development with
a foundation deeply rooted in consistency. Great ideas mean little without
organized implementation and follow through. At Rayce PR and Marketing
we create, implement and succeed!

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The Knot Market Mixer, Los Angeles 2013

This year Rayce PR attended The Knot Market Mixer, Los Angeles at the Tagylan Complex where industry professionals from Southern California gathered together for a fun night of drinks and friends. A Good Affair Wedding and Event Production coordinated the event with the help of the best vendors around. Revelry Event Designers provided the rentals, East Six provided all the programs & invitations, French Buckets created the gorgeous arrangements and Alexis Sturgeon Cakes provided the delicious cakes just to name a few!The-Knot-Market-Mixer-LA

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The-Knot-Market-MixerEvent Planner & Designer: A Good Affair Wedding & Event Production | Venue, Catering, Bar & Lighting: Taglyan Complex | Rentals, Decor & Dance Floor: Revelry Event Designers | Floral: French Buckets | Entertainment: Undercover Live Entertainment | Photographer: Anthony Carbajal Photography | Videographer: Mission Visual | Event Stationary: East Six Invitations | Desserts: Alexis Sturgeon CakesBrubakeryLe Bon Garcon &Sweet Lucie’s Ice Cream Truck | Favors:  Ticket Chocolate | Raffle Items: Icing on the Ring | Linens: La Tavola | Photo Booth: SoCal Shutterbooth | China Rentals: Classic Party Rentals | Hair & Makeup: Lasting Look Design Visage

 

By Rayce Public Relations and Social Media Marketing

(A Luxury Wedding and Special Events PR and Marketing Firm)

We believe in creative marketing and new business development with
a foundation deeply rooted in consistency. Great ideas mean little without
organized implementation and follow through. At Rayce PR and Marketing
we create, implement and succeed!

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Bridal Maven Contest Grand Prize

 Are you engaged? Do you think you have the creativity to win this contest?

To find all the details of the contest read here: Http://bit.ly/18XtkgC. Furthermore, learn more about the grand prize!

Instagram Bridal Maven Contest

Once you have named the Bridal Maven, pinned accordingly, entered your love story and win the contest, you will be on a direct journey for engagement heaven! You will be granted with the following:

Talk about an enticing incentive!  You will be the happiest bride-to-be! Good luck ladies!

By Rayce Public Relations and Social Media Marketing

(A Luxury Wedding and Special Events PR and Marketing Firm)

We believe in creative marketing and new business development with
a foundation deeply rooted in consistency. Great ideas mean little without
organized implementation and follow through. At Rayce PR and Marketing
we create, implement and succeed!

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Cean One Photography Featured in California Wedding Day Magazine

Cean One Photography is featured in California Wedding Day.

By Rayce Public Relations and Social Media Marketing

(A Luxury Wedding and Special Events PR and Marketing Firm)

We believe in creative marketing and new business development with
a foundation deeply rooted in consistency. Great ideas mean little without
organized implementation and follow through. At Rayce PR and Marketing
we create, implement and succeed!

 

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Eddie Zaratsian Speaks at Event Solutions Idea Factory 2013

Eddie Zaratsian of tic-tock Couture Florals presented “Edit and Innovate: A New Perspective on Floral & Event Design” at the 2013 Event Solutions Idea Factory in the Terry Fator Theater.

Eddie gave insight into the creation of the many architectural designs seen in the artistry of one of Los Angeles’ most celebrated floral designers. Eddie Zaratsian’s unique perspective has been culled from an 18-month relationship with Restoration Hardware’s design team and the concept of  “subtraction” versus “addition.”

He shared his extensive knowledge of unique and seldom used floral and fauna while creating several signature designs and architectural creations.

Eddie also gave insight into the creative process—less is more and skills needed to edit a design. He showed us how to select unique flowers and greens for a fresh unique style, design tips and tricks , how to care for and handle unique floral and fauna and how to create a buzz during your event installations using Instagram.

By Rayce Public Relations and Social Media Marketing

(A Luxury Wedding and Special Events PR and Marketing Firm)

We believe in creative marketing and new business development with
a foundation deeply rooted in consistency. Great ideas mean little without
organized implementation and follow through. At Rayce PR and Marketing
we create, implement and succeed!

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Event Solutions Idea Factory 2013

The education program at the 2013 Idea Factory was packed with new ideas, information and training to keep you competitive in today’s event environment. Industry experts from around the world shared their ideas, insight and expertise to enhance your skills and put you ahead of the competition. Guests can attend their desired sessions of follow one of  three tailored tracks. These tracks included: The Wedding Track- Presented in conjunction with Wedding Industry Professionals Association (WIPA), this track offers specific wedding advice that you can combine with other sessions from the overall educational program, Business Track- These sessions focus on strenghtening all aspects of your company, from sales and marketing to ethics and negotiation or Design Track- The sessions in this track are designed to help you discover new ideas, tips and tricks to create decadent events for all budgets.

Attendees mixed and mingled in between sessions in the Idea Factory lounge.

Every year Event Solutions kicks off the Idea Factory with a networking opportunity. You can get to know fellow attendees, event professionals from around the world, and establish new connections, resources and friendships! The Mirage Pool was a stunning backdrop for drinks and discussions as you get ready to immerse yourself in all that the event industry has to offer.

Eddie Zaratsian of tic-tock Couture Florals gave the audience a live floral designing demonstration at the Terry Fator Theater.

By Rayce Public Relations and Social Media Marketing

(A Luxury Wedding and Special Events PR and Marketing Firm)

We believe in creative marketing and new business development with
a foundation deeply rooted in consistency. Great ideas mean little without
organized implementation and follow through. At Rayce PR and Marketing
we create, implement and succeed!

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engage! 13 Montelucia

Rebecca Grinnals and Kathryn Arce of international wedding strategy consulting firm Engaging Concepts have created an innovative series of luxury wedding business events called engage!—bringing together the wedding industry’s key influencers and thought leaders from around the globe to exchange ideas, network and be inspired to take their businesses to the next level of success. Each engage! event has been met with rave reviews from attendees and speakers alike.

Rayce PR and Marketing is proud to announce that two of our clients, Eddie Zaratsian and Kristin Banta, will be speaking at engage 13! Montelucia.

 

By Rayce Public Relations and Social Media Marketing

(A Luxury Wedding and Special Events PR and Marketing Firm)

We believe in creative marketing and new business development with
a foundation deeply rooted in consistency. Great ideas mean little without
organized implementation and follow through. At Rayce PR and Marketing
we create, implement and succeed!

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Harsanik, The Premier Bridal Event: March 10

Harsanik.com is proud to announce its 4th annual bridal show, The Premier Bridal Event!

 

The Premier Bridal Event is an upscale bridal show that will be held on Sunday, March 10th at the centrally located Hilton Hotel in Universal City. We are very excited about our venue this year as it is one of the largest ballrooms in Los Angeles, much larger than any of our previous venues. We are looking forward to having a lot of open space to allow brides and guests to walk around and mingle with vendors.

Harsanik.com has once again partnered with Fancy That! Event Design & Coordination to bring together some of the best vendors in the Southern California wedding industry. In addition, live entertainment, a couture bridal gown fashion show, wedding cake tastings, and raffle prizes are just a few of the highlights of the 2013 Harsanik.com Bridal Show! Be sure to look for the  tic-tock Couture Florals booth.

Tickets are $20 pre-sale, and $25 at the door.  We look forward to seeing you at our bridal show!

Special Thanks To Our Platinum Sponsors:

Our Platinum Sponsors Our Platinum Sponsors

By Rayce Public Relations and Social Media Marketing
(A Luxury Wedding and Special Events PR and Marketing Firm)

We believe in creative marketing and new business development with
a foundation deeply rooted in consistency. Great ideas mean little without
organized implementation and follow through. At Rayce PR and Marketing
we create, implement and succeed!

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tic-tock Couture Florals Featured on Carly Cylinder

tic-tock Couture Florals is featured on The Pollen Lounge click here to view the full story.

By Rayce Public Relations and Social Media Marketing
(A Luxury Wedding and Special Events PR and Marketing Firm)

We believe in creative marketing and new business development with
a foundation deeply rooted in consistency. Great ideas mean little without
organized implementation and follow through. At Rayce PR and Marketing
we create, implement and succeed!

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Rhonda Couchigian Speaks at ISES Minneapolis/St. Paul

Rhonda Couchigian the founder of Rayce PR and Marketing spoke alongside Ann Turner, editor of Event Solutions, and Jodi Collen, Director of Event and Conference Planning for Augsburg College, in the 2012 ISES-Minneapolis/ St. Paul December Program.

By Rayce Public Relations and Social Media Marketing
(A Luxury Wedding and Special Events PR and Marketing Firm)

We believe in creative marketing and new business development with
a foundation deeply rooted in consistency. Great ideas mean little without
organized implementation and follow through. At Rayce PR and Marketing
we create, implement and succeed!

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ISES Eventworld 2012

 

 

rhonda couchigian

Rhonda Couchigian

Carol Rosen

 

Eventworld is almost here and our very own Rhonda Couchigian, Founder of Rayce PR and Marketing will be speaking, along with a lot of other talented professionals in the industry. The topic of Rhonda’s discussion is ‘Everything’s Going Digital — When Did My Marketing Message Pixelate and How Do I Make it Clear and Concise?’ She’ll cover the future of business development, marketing and promotions in the digital world. Don’t miss this informative and easy to understand presentation where you’ll learn a simple process for setting goals as well as digital tricks and tools for marketing and editorial submittals. Click here for more information and to register.

Rhonda will also attend the ISES Esprit Awards to support our fabulous client, Carol Rosen of Party Designs by Carol, who has been nominated for Best Wedding ($75,000-$200,000) for “A Mid-Summer’s Night Wedding.”

 

 


ISES Eventworld 2011 from Westview Media on Vimeo.


produced by CinemaCake
www.cinemacake.com

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Inspire Smart Success Experience – Carmel, California

 

Dates & Schedule:
August 27th
ISS Experience:
9:30am-6:00pm General Session
1:00pm-2:30pm Luncheon
7:00pm-11:00pm Cocktails, Dinner Party and surprises!

August 28th
ISS Experience
9:00am-1:30pm General Session
1:30pm-4:00pm Luncheon & Tour and Wine Tasting at Holman Ranch

**In addition to the ISS Experience, Preston Bailey’s Wedding & Event Design Fast Track Seminar will be offered the day before ISSE starts on August 26th from 8:00am-5:00pm. After you register for ISSE you will receive details on how to sign up for this exciting course!**

Location:
Holman Ranch
60 Holman Road
Carmel Valley, CA 93924

Investment:
ISSE 2-Day Experience = $500 per person {Early Registration ends July 23}
or
ISSE 2-Day Experience + Bring a Friend for 1/2 off = $750 for 2 people {ends July 23}
or
ISSE 2-Day Experience = $600 per person {Late Registration}
*******space is limited!********

Room blocks are available at the following locations, please ask for the special ISS Room Rate:

Holman Ranch (site of ISS Experience)
Total of 5 rooms at $250 per night
(831) 659-2640      
  or
Bernardus Lodge

Total of 8 rooms at $325
            (888) 648-9463
or
Carmel Valley Lodge

$119 standard room
1 bed cottage $189
2 bedroom cottage $238
            (800) 641-4646
or
Los Laureles Lodge
Standard room $130
Suites and Jr. Suites $180
(831) 659-2233

The closest airports to fly into are:
Monterey Airport (MRY) 30 minutes away from Holman Ranch
San Jose Airport (SJC) 1.2-2 hours away from Holman Ranch
San Francisco Airport (SFO) 2.5 hours away from Holman Ranch

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What is Included in your ISS Experience Fee

Monday full day Experience, Breakfast, Luncheon, Cocktail hour, Dinner Party
Tuesday full day Experience, Breakfast, Luncheon, Wine Tasting
Swag bag and other surprises
Copious amount of information, networking, new friends, FUN  and more!
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Mark your calendars for AUGUST 27-28 and be a part of the Inspire Smart Success Experience that has the wedding industry world talking! That’s right,California, we are making our west coast debut in the rolling hills of Carmel Valley, at the historic Holman Ranch.

Learn how to build your brand and grow your business to success with tricks of the trade, smart business advice and actionable tools designed just for you – the wedding industry entrepreneur.  Not only will you learn from established and respected wedding industry insiders, but you’ll do it in a fun environment! Forget the boring snooze-fest seminar – this will be a FULL TWO DAYS of educational experiences, eating, partying, and networking with new friends!

So, what will you take away from this amazing Experience?

  • How to MAKE MONEY ONLINE: Facebook, Twitter and Pinterest
  • Public Relations and your Business:  Getting Published and Getting on TV
  • What you need to know for BRANDING and REBRANDING your business
  • ENTREPRENEURSHIP – Strategies and advice for managing your business
  • Amazing new FRIENDS and business-building RELATIONSHIPS + MUCH MORE!

Preston Bailey has been lauded as one of the world’s premiere event designers and tastemakers. With 30-plus years of experience under the auspices of his namesake company Preston Bailey Designs, he is best known for his ability to completely transform raw, ordinary spaces, into opulent, theatrical environments, translating his clients’ fantasies into awe-inspiring reality. His one-of-kind events have attracted such clients as: Donald Trump, Oprah Winfrey, Uma Thurman, Joan Rivers, Donna Karan, Liza Minnelli, Matt Lauer, Catherine Zeta-Jones, Ivanka Trump and others.  Also an author, he has written four bestselling books entitled Design for Entertaining, Fantasy Weddings, Inspirations and his newest book, Celebrations was released by Rizzoli in October ’09.   Headquartered in New York City, Preston Bailey Designs maintains international offices in Indonesia and the Middle East.

Summer Watkins: Under the guise of her nom de plume, GREY, stylist and curator, Summer Watkins blogs stylishly handsome finds for lovers of the good and pretty. As a stylist for commercial, editorial and lifestyle photo shoots, Summer spends her creative energies fashioning ideas, trends and brands into photo-worthy subjects for both clients as well as her blog—Grey Likes Weddings. She’s an advocate for the proper treatment of details and is over the moon for fierce creativity, brave color palettes, and fashion inspired motifs. Most of all, Grey Likes LOVE. Well-Styled.

Stacie Francombe is the founder of Inspire Smart Success, a three-tiered approach to helping wedding industry businesses grow and succeed utilizing the ISS Magazine, ISS Experience and ISS Mentoring. Stacie is committed to changing how the wedding industry learns and networks, both one-on-one through her mentoring program, as a group with fun, educational seminars and networking events, and individually, providing wedding industry professionals with a magazine they can learn from at their leisure. Stacie loves nothing more than being able to use her talents and knowledge to help the wedding industry grow and thrive and to see wedding vendors find success through using smart business practices.  Stacie will share her marketing savvy and experience growing companies across print, broadcast and online platforms, leading the panels and hosting the entire ISS Experience!

Jill LaFluer, owner of La Fleur Weddings and Events, has become one of the top designers for exclusive destination weddings and events throughout California and Hawaii, offering full service event design, styling, planning and production. With over 10 years of experience at some of the top destinations in the world, Jill has developed wonderful relationships working with many of the best vendors in the industry. Her calm, warm personality, her sense of class and style, and her background in interior design have given her the unique ability to create some of the most personalized, spectacular weddings to date. You can see her work in publications such as People, Grace Ormonde Wedding Style, Brides, Elegant Bride, Pacific Weddings, Martha Stewart Weddings, Your Wedding Day, and online on top sites such as Style Me Pretty, Once Wed, Bride’s Café, and Wedding Chicks, among many others. She has been a guest speaker and has styled shoots for Jose Villa Workshops, was sponsored by Style Me Pretty at WPPI 2011 to a sold-out audience as the first Wedding Planner to ever speak there, and has started her own series of photography workshops.

Robert Evans has been a professional photographer from the age of twenty, beginning his career in a small color lab in Hollywood. He quickly realized that he wanted to take pictures and not process others’ photographs, and went to work for a large portrait studio with an opening in the wedding department. His career as a wedding photographer began. Robert photographed his very first wedding in January, 1989, and went on to work for three photography studios before starting Robert Evans Studios, Inc. in January 1994. Today, Robert Evans has earned an amazing reputation among his clients as well as his peers throughout the wedding industry. Robert’s easygoing personality, integrity, and sensitivity has garnered him the ability to work with couples and naturally capture images unlike any other photographer. His amazing eye has earned him the honor of photographing some of the most amazing weddings over the last decade, including the weddings of celebs like Tom Cruise and Katie Holmes, Shania Twain, Miranda Lambert and Blake Shelton and Brad Pitt and Jennifer Aniston.

Young Martin is a dynamic entrepreneur and designer who used her knowledge of textiles and fabrics and love for entertaining to propel her high-style rental firm, Wildflower Linen, into prominence in the domestic and international special-event industries. Since founding the company in 2001, Youngsong has grown it into a preferred source for celebrity event planners, leading hotel and catering executives, discerning organizers of corporate and social functions, and the hosts of gala weddings of all sizes. In 2007 Youngsong was honored as Entrepreneur of the Year by an Orange County business association, and she was presented with more than a dozen formal commendations from the U.S. Congress and the California Legislature. In 2009 Youngsong won the Trendsetter Award and a Hall of Fame induction from the Association of Bridal Consultants, and in 2010 Youngsong was presented the Shining Star Award as “most inspirational person” by the charitable Wish Upon a Wedding organization.

Exquisite Events founder, Nikki Khan, has been a leading figure in the Southern California event planning business for over ten years. From sophisticated soirees to culturally infused celebrations, Khan ensures that all of her events are executed with the utmost in professionalism, quality and unique style.   Before graduating from UCLA University, Khan attended the prestigious Swiss Finishing School where she learned the intricacies of social etiquette necessary for fine event coordination and planning. Before starting her own company, Khan gained experience working for a large event production company. It was her passion for developing intimate client relationships and utilizing her own sense of style and event execution that led to the opening of Exquisite Events. Khan has assisted numerous bride and groom couples to plan their dream wedding, as well as worked with many high-profile corporate clients including the Pacific Asia Museum and Paramount Studios to produce unforgettable events. Her extensive and lasting relationships with top tier suppliers are the centerpiece of her business, allowing her to offer clients the best-of-the-best vendors for their events. In addition to her outside resources, Khan has an innate talent for providing fresh and innovative ideas for each occasion and always incorporates her clienteles’ personal taste and style to each event. Her professionalism and relaxed demeanor has won accolades from her growing list of clientele, while the beauty of her work has found recognition in numerous publications including Inside Weddings, Ceremony, Bride & Bloom, EastWest, Your Wedding Day, and Grace Ormonde.

Caroline Tien-Spalding is the Director of Marketing & PR at Two Bright Lights, the only service that connects top wedding photographers with the leading editors in the wedding industry. She is an analytics-obsessed marketer and PR professional who loves multi-armed bandit algorithm testing and correlation matrixes with her morning latte. She studied Linguistics and Business at UC Berkeley and earned a Masters from the University of Grenoble, France in English & Linguistics.  Caroline is also a passionate wedding photographer – always bruised, but it’s for the good of “Getting The Shot”. She owns Sphynge Photography, a boutique wedding business in San Francisco, is a member of Nikon Professional Services and eternal learner of WPPI & PPA. Caroline is powered by caffeine, logic problems and really nerdy jokes. She’s worse than a dog hearing “Squirrel!” when she sees a volleyball, and like a fish in the water when sailing.

So sign up today and secure your spot for fun, new friends, and most importantly, the business tools and guidance you need to succeed as an entrepreneur in the wedding industry.  We can’t wait to see you there!
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ISS EXPERIENCE BUZZ

“What an amazing day at the ISS Experience. If you are a business and you didn’t get a chance to attend; you missed out on an unbelievable learning opportunity. I feel so blessed to have been able to attend. Thank you Stacie  and all of the panelists that participated. So excited to work even harder to grow the business!  I feel like someone just gave me a check for 1,000,000 and I’m going back to Wilmington North Carolina to cash it! This experience changed a lot of lives!” ~Khalilah T. Olokunola

“Kudos to Stacie Francombe and everyone at ISSE ! I’ve never been to an event where I have learned, laughed, celebrated and met so many amazing people! Can’t wait to do it again!” ~Eddy Martinez

“I think the event was so well put together and executed. All of the printed materials were just beautiful and the attention to detail did not go unnoticed. Details make such a difference in the overall experience of an event and all of you who put the event together should be so proud of yourselves. Thanks again for a fab time:) I had such a wonderful time– beginning to end! I met so many interesting people and learned so much. Thank you for the amazing experience!” ~Jackie James

“ISSE was amazing! I loved meeting and being inspired by so many wonderful, talented, brilliant people! It was the best week EVER. Still basking in the joy of every moment of that conference. THANK YOU to Stacie and the whole team for everything they did to make it such a magical experience. THANK YOU to all the attendees for being so bad-ass and inspiring. I feel so lucky to have been involved. What an incredible week! xoxo ~Dana LaRue Stiebel

“Grateful for so many new friends with fabulous aspirations. The warmth and authenticity with which we all interacted was priceless. Genuine interactions breed true and lasting relationships. L.O.V.E.” ~Kathy Romero

“Stacie there are just not enough words to express what a FANTASTIC JOB you did. In the ISS abbreviation every letter stands for itself and says it all. We are very honored to be a part of your network and hope to continue our relationship.” ~Michael & Kristin Valdma

“The ISS experience today was a fun learning experience as well as a great networking event. The panel was very knowledgeable and your a fountain of information. I only wish I had all this information a few years ago!” ~Derek Wintermute
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Want to do more than just attend? Awesome! There are sponsor and partnership opportunities, email Sandie Ivers to learn more!

~Space is limited
~Registration is non-refundable but is transferable
~Fees do not include air travel to Carmel.  When booking flights be to call ISSE preferred travel agent Liz Culpepper at             505-792-6577       or email her at liz@lizelletravel.net!
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Thanks to all of our partners for helping to make ISSE CARMEL a HUGE INSPIRED SUCCESS!

MEDIA SPONSORS

                

VENDOR SPONSORS

     

 

       

           

 

   

 

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Association of Bridal Consultants Meeting at The St. Regis Monarch Beach

Please  join us on Tuesday, April 10 for a fun evening to view and discuss the latest in SoCal wedding trends with the experts – including the wedding team at the St. Regis Monarch Beach, the Association of Bridal Consultants and such leading bridal vendors as Bloom Box, tic-tock Couture Florals, Nisie’s Enchanted Florist and White Lilac. You also will view six new Carolina Herrera bridal gowns.

In addition to being a one-stop trend information resource, we also will serve delectable food and cocktails from the talented chefs and mixologists at the St. Regis Monarch Beach. In fact, one of Executive Chef Frederic Castan’s culinary creations will be table fashioned of – and featuring – pure chocolate! Register at ABC-OC for your tickets.

 

The St. Regis Monarch Beach-A Luxury Resort in Southern California

A seductive resort – the best address for beach, golf and spa – The St. Regis Monarch Beach was imaginatively conceived to envelop the senses, answer every desire and stir the soul. With its oceanfront allure, Tuscan style and timeless attentiveness, The St. Regis is one of California’s only Forbes Five-Star and AAA Five-Diamond awarded resorts. Take time to enjoy the rich amenities including our 18-hole oceanfront golf course with panoramic views and two holes adjacent to the beach; the private Monarch Bay Club, nestled along one of the most exclusive beaches in Southern California; the Forbes Five-Star Rated Spa Gaucin – your own place to revel in quiet moments of celebration; and epicurean experiences including the incomparable teaming of celebrated Chef Michael Mina and world-renowned designer Tony Chi at Stonehill Tavern. Join us for a beautiful southern California experience at its most legendary and the perfect address for inspired abandon.

 

Association of Bridal Consultants

Whether you’re a bride or a professional working in the wedding industry, you have come to the right place.
ABC is the oldest and largest training organization for wedding professionals in the world. We currently have over 4,000 members located in all 50 states and in 27 countries. Since 1955 our goals have been to raise professional standards in the wedding industry and to make brides happy. These goals have helped ABC members stand out for their high standards and thereby prosper along the way.

 

Rayce PR and Marketing

Wedding and Special Event Public Relations

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A Classic Touch Events and Cean One Photography featured on Smitten Magazine Blog

We love this elegant wedding by Cean One Photography and A Classic Touch Events at the St. Regis! What a beautiful job they did and We are proud to see it featured on Smitten Magazine’s beautiful blog! Alejandra (Alex) and Chad are such a beautiful couple and so in love! Enjoy the images below!

 

 

Rayce PR and Marketing

Wedding and Special Event Public Relations

 

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Rayce PR and Marketing Welcomes Elite Productions International

Please join us in welcoming Elite Productions International to the Rayce PR and Marketing family!  We are thrilled to see what 2012 has in store for this fantastic Corporate Event Planning firm.

Elite Productions International is a full service event and environment design company providing full service production, planning and management services nationwide and globally.

They have earned acknowledgment in the industry for providing cutting edge and turnkey solutions to brand focused events and producing exquisite corporate, social, fashion and luxury events.

Elite Productions International is a growing special events company who has shown continuous growth every year from conception. Lili Shadab’s company has been recognized by her peers as one of the industry’s most innovative and cutting edge firms with countless press mentions and coverage for the pioneering work produced in the business.

EPI is constantly changing the game with her cutting edge designs, innovative concepts and attention to detail to producing and designing events that exceed all of their client’s expectations.

  About Lili Shadab

With a career spanning over 20 years, Lili shadab has been a pioneer in every industry she has embarked in. from the fashion industry as the top salesperson, buyer and designer,  to the floral and event industries. Lili founded Elite Productions International in 1995 where she has produced events for fortune 500 companies to local charities. Having spent countless hours volunteering for many charitable organizations such as Laura’s House, South Orange County Chamber, City of Laguna Niguel special events committee and many others, Lili’s passion for beauty and sophistication has kept her in the forefront of the industry. Not only has Lili established a reputable career; she has raised two children in the midst of it all.

Lili is also serving on the Advisory Board of the Chapman University’s Leatherby Center for Entrepreneurship and Business Ethics.  There, Lili works with  Students, alumni, entrepreneurs, and inventors,  connecting  and collaborating  through innovative programs and events.

Elite Productions was recently nominated for Excellence in Entrepreneurship award this month with Orange County Business Journal.

For Press and Public appearance requests please contact

Rayce PR and Marketing

Wedding and Special Event Public Relations

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Kathy Wright and Co Launches New Website Designed by Rayce PR & Marketing

We were honored to work with the legendary Kathy Wright and Co on their new web site.  Launched today the site provides a comprehensive view of Kathy’s artistry and event design resume.

The landing page has a 960 x 440 slider image with custom graphic back ground, branded  informational footer with Facebook feed and two informational boxes below the fold.

The Venue page was designed with a custom 960 x 440 slider with 6 slider full screen images of the properties Kathy Wright and Co frequent.  Each photo provides a clickable link to galleries of events designed by Kathy Wright.

Kathy Wright and Company, is the gold standard in floral and event design in Southern California. Kathy Wright has worked for over 30 years with her clients, delivering unique, classy, and creative events that inspire imagination and elicit emotion.

Attention to detail, surpassed by no other, along with her “outside of the box” thinking are hallmarks of the Kathy Wright experience. Combined with the utmost in customer service, Kathy Wright & Co will exceed all of your expectations.

Clients choose Kathy Wright & Co. to create an event that will reflect the spirit and essence of themselves: truly a one-of-a-kind, signature impression that stays with them and their guests long after the moment of the event!

Kathy and her team of creative minds work together to bring the most unique and innovative ideas to their clients.

The New Site is found at www.KathyWrightandCo.com

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In Honor of Valentines Day…A Bit of History

The Legend of St. Valentine

The history of Valentine’s Day–and the story of its patron saint–is shrouded in mystery. We do know that February has long been celebrated as a month of romance, and that St. Valentine’s Day, as we know it today, contains vestiges of both Christian and ancient Roman tradition. But who was Saint Valentine, and how did he become associated with this ancient rite?

The Catholic Church recognizes at least three different saints named Valentine or Valentinus, all of whom were martyred. One legend contends that Valentine was a priest who served during the third century in Rome. When Emperor Claudius II decided that single men made better soldiers than those with wives and families, he outlawed marriage for young men. Valentine, realizing the injustice of the decree, defied Claudius and continued to perform marriages for young lovers in secret. When Valentine’s actions were discovered, Claudius ordered that he be put to death.

Other stories suggest that Valentine may have been killed for attempting to help Christians escape harsh Roman prisons, where they were often beaten and tortured. According to one legend, an imprisoned Valentine actually sent the first “valentine” greeting himself after he fell in love with a young girl–possibly his jailor’s daughter–who visited him during his confinement. Before his death, it is alleged that he wrote her a letter signed “From your Valentine,” an expression that is still in use today. Although the truth behind the Valentine legends is murky, the stories all emphasize his appeal as a sympathetic, heroic and–most importantly–romantic figure. By the Middle Ages, perhaps thanks to this reputation, Valentine would become one of the most popular saints in England and France.

Origins of Valentine’s Day: A Pagan Festival in February

While some believe that Valentine’s Day is celebrated in the middle of February to commemorate the anniversary of Valentine’s death or burial–which probably occurred around A.D. 270–others claim that the Christian church may have decided to place St. Valentine’s feast day in the middle of February in an effort to “Christianize” the pagan celebration of Lupercalia. Celebrated at the ides of February, or February 15, Lupercalia was a fertility festival dedicated to Faunus, the Roman god of agriculture, as well as to the Roman founders Romulus and Remus.

To begin the festival, members of the Luperci, an order of Roman priests, would gather at a sacred cave where the infants Romulus and Remus, the founders of Rome, were believed to have been cared for by a she-wolf or lupa. The priests would sacrifice a goat, for fertility, and a dog, for purification. They would then strip the goat’s hide into strips, dip them into the sacrificial blood and take to the streets, gently slapping both women and crop fields with the goat hide. Far from being fearful, Roman women welcomed the touch of the hides because it was believed to make them more fertile in the coming year. Later in the day, according to legend, all the young women in the city would place their names in a big urn. The city’s bachelors would each choose a name and become paired for the year with his chosen woman. These matches often ended in marriage. That is GREAT news for us in the wedding industry! 🙂  We wish you an amazing day with the ones you love! Happy Valentines Day!

All info was obtained from history.com

Floral arrangements courtesy of  tic-tock Couture Florals

 

Rayce PR and Marketing

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Russ Phillip on Russ Wholesale Flowers

We first spotted Russ Phillip on the television show The Arrangement, which was a competition-based reality show for florists last year. A few months later, we had the pleasure of getting to know Russ as we traveled to “The Special Event” in Phoenix, Arizona last January. We had the best time getting to know Russ and we know that you will too. Here is a bit about Russ and how he got started in the wholesale flower business and how Russ Wholesale Flowers was born.

RussWholesaleFlowers.com is the brainchild of flower expert, Russ Phillip, Jr. He had a dream of bringing flowers to the masses by using the power of the Internet.

Russ was most recently head of operations for the multi-million dollar commercial divisions at All American Phillip’s Flowers, Inc. (Phillip’s Flowers) and sat on the Board of Directors for All American Phillip’s Flowers, Inc. Founded in 1923, Phillip’s Flowers is a well-established retail floral company in the Chicago area.

As a third generation florist, Russ started in the floral business as a young boy and in 1986, began his full time career at Phillip’s Flowers. His career and training work took him internationally, where he experienced months of floral industry training with some of the best in the industry. (Bachman’s in MN, Pittsburg Cut in PA, Holland Flower Market in Europe, and the American Institute of Floral Design, to name a few).

Russ’ floral training is unique because he had extensive training and management responsibilities in all phases of the business.. Russ has an extensive retail background, all occasional floral design, commercial floral design, wedding floral design, wholesaling, importing, international ordering, telecommunication operations, dispatch operations, commercial interior landscape design, commercial holiday display design, and sales management.

So we interviewed this handsome guy for our blog and here is what he had to say:

Rayce: What is your favorite part of your job?

Russ: Results. As one of the new kids on the block we have grown leaps and bounds in such a short period of time. My team and I have built Russ On Flowers to an international level. We are very proud of our accomplishments.

 

Rayce: What opportunities have come your way as a result of your wholesale flower business? 

Russ: Exposure everywhere. Online videos, TV shows, Radio interview, magazine interviews, Web interviews, to name a few ways our exposure has expanded due to our site.

An easier way of doing business. We are online. I come from a family owned flower business and have pleaded with them over the years to build our online presence and brand our company better. Well, needless to say they pulled back on branding and web exposure, I didn’t. People are living on the web and it has offered us a better way to assist the consumers. Opening other companies is another ongoing opportunity as well as building relationships all over the world with growers, vendors etc.

 

Rayce: How did you come to start your non-profit and is it a success?

Russ: As I was creating another one of my companies, I got inspired by the idea of assisting Gold Star Mothers. I love the thought. Don’t ask me how or why; it was one of those moments where it just came to me. As I began to brainstorm, I thought how can I make a difference for these parents using flowers and at the same time recognize the men and women that gave the ultimate sacrifice and left a gold star behind.

The concept was created. I wrote the business plan and later one of my team members came up with the name Flowers for Heroes.
I had been introduced to General Grange in the past and thought if this has any merit whatsoever, I have to get a read on it from him. So, I introduced my idea to General David Grange in 2009. He was very intrigued with the whole concept and wanted to see it blow up. He mentioned he would assist. We began working together and building the NFP. We traveled throughout the East Coast soliciting cemeteries and people to assist with our endeavors.

General Grange was the CEO of the McCormick Foundation. The McCormick foundation was run by the board of directors for the Chicago Tribune. Each NFP that McCormick endorses has to be voted on by the board. After six months of working with General Grange and traveling, the board shot down Flowers for Heroes. General Grange had to stop working with us and stepped down from the CEO Chair of McCormick foundation.

I was disappointed, but not willing to give up. Since then we have been recognized by the Pentagon, had numerous interviews (TV and Radio) and we have placed over 30,000 flowers on headstones in a number of national cemeteries and raised money for our Gold Star Mothers along the way. I am proud of our accomplishments and have been blessed with being able to continue to make a difference.

 

Rayce: What do you hope to accomplish in your career in the next 5 years?

Russ: Expansion on all levels, getting back in front of the camera (full time), and accomplish my life goal: Open two more companies and spend the rest of my time working for my NFP’s “making a difference that the public can get excited about, and encouraging them to allow me assist them open their own”.

We can’t wait to see what the future holds for Russ with Russ on Wholesale Flowers and Flowers for Heroes. You are an inspiration and we are proud to know you!

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Association of Bridal Consultants at The Biltmore

One thing we believe to be extremely important in this industry is networking! It is such a powerful tool in building your business and staying up to date with education and industry trends. Today we’re highlighting the meeting that took place last Tuesday night for the Association of Bridal Consultants – Inland Empire with members attending from Orange County, San Diego and Los Angeles. They held their meeting at The Biltmore in Los Angeles and they did an amazing job!

We are so proud to know professionals like John Goolsby, Annette Hoegner, Holly Chavez and Mary Jo Gallegos! They hit it out of the park with a dynamic speaker, Marley Majcher of the Party Goddess! As always Marley was an inspiration and all that attended left feeling like they learned something valuable, had a great meal, mixed and mingled with new and old friends that can take their business to the next level and had a great time. The Biltmore was exceptional, what a gorgeous hotel with impeccable service! Thank you to Kathy Jones and her team!  The decor was created by Cupids Arrow Florists, Elegant Designs linens was perfect and the delicious favors done by Cucamonga Cakery were to die for as well as the desserts from Nancy K Confections! A huge thank you to Sammy Gonzalez of Sammy G Photography for the great photos, The Marieve Herington Band for the gorgeous cocktail and dinner music, Vox DJ’s and to Swank Audio Visual!

What a way to kick off 2012 for the Association of Bridal Consultants! Congratulations to you all!

www.raycepr.com

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Rhonda Couchigian Speaks at ISES in Ventura

Rhonda Couchigian, founder of Rayce PR and Marketing, gave an inspiring lecture for ISES members and guests on Tuesday. Dreams, Goals and Aspirations was the topic of conversation at this informal and informative evening at the Museum of Ventura County. Rhonda spoke about the future of business development, marketing and promotions in the digital world and specifically how business owners in the special event industry can maximize their outreach and exposure.

Rhonda spoke about the difference between advertising and brands, the three categories of brand and how your brand is an important financial asset. She discussed the importance of building a brand on emotion and she talked about social media tools like blogging, Facebook, twitter, Pinterest, YouTube, FourSquare and ISSUU. The group discussed business promotion and all that it entails including press releases, editorial coverage, email marketing, showcase events and event and real wedding submittals.

Colette and Kaitlin Lopez of La Fete Weddings organized the lovely event and the Thai food by Seasons Catering was very yummy! Hors d’oeuvre of cucumbers and radishes topped with edamame puree were passed during cocktail hour. The meal started with a lettuce wrap salad and followed with an entree of beef and beet shavings with sides of yummy Pad Thai noodles and shrimp! Dessert consisted of two mouth-watering chocolate and banana won tons topped with whip cream. Delicious! EventRents provided the rentals and Melissa Musgrove was there to capture all of these lovely photos for us. Thank you so much Melissa!

Kaitlin Lopez, Colette Lopez and Rhonda Couchigian

 

Scott Topper

Glen Novak and Rhonda Couchigian

Rhonda Couchigian

Click here to see Rhonda’s presentation!

 

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Introducing Rayce PR and Marketing


Happy New Year!  2011 was an amazing year filled with opportunity, growth and success for us and we hope 2012 will bring you all these things and more. Success does not happen without hard work and change and we are excited to announce our latest development: We’ve re-branded to reflect our current service offerings. Beginning in 2012, Rayce PR and Marketing will broaden our public relations services, search engine optimization packages, website and blog design and content management, as well as expand our business consulting.

As of today, we will launch our new website: www.RaycePR.com. The new and improved site has many features, including two exciting blogs: Industry News, which highlights our client’s achievements, and the Happenings Calendar, an excellent resource for upcoming events and business-to-business networking opportunities for event professionals.

Early in the year, we’ll also launch individual client profile pages on www.RaycePR.com. Our client’s profile page will link to their website and latest twitter feed, and feature their logo and press kit.

We’ve also added a new Rayce PR Pinterest page that will host our client’s board to help draw brides to their website. And, early this spring we’ll be launching Radiance and Grace; a lifestyle blog and resource for brides that will also promote our client’s weddings and events.

Our public relations services include editorial pitches, speaking engagements, magazine and newspaper submittals, guest blogging, press kits and pitching for TV appearances. Getting your name and brand recognized is important and our team of experts can take your company to the next level.

Being a talented professional in the special event industry, you understand how important presentation is. A professionally designed website and blog is just the beginning of your brand’s online reputation. Rayce PR and Marketing can customize your web presence and deliver your message consistently and in the best possible way. If your website and social media don’t currently reflect the high-quality service or product you deliver, it’s time to upgrade and we can help.

Elevating brands is what we do best, and Rayce PR and Marketing can take you to the next level in 2012.

 

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Eddie Zaratsian Opens Fresh Flower Boutique in Restoration Hardware

Los Angeles, California, June 23, 2011 — Tomorrow, elite floral designer Eddie Zaratsian of tic-tock Couture Florals launches his sophisticated new brand, Eddie Zaratsian Custom Florals and Lifestyle, in conjunction with the grand opening of Restoration Hardware’s Beverly Hills concept store. The new Restoration Hardware Beverly Hills store features a tea shop and a floral design studio, exclusively showcasing the new Eddie Zaratsian Custom Florals and Lifestyle brand.

Hand picked by Restoration Hardware’s executive management team for this prestigious honor, Eddie Zaratsian serve as Creative Director of Eddie Zaratsian Custom Florals and Lifestyle. The floral studio will feature arrangements for in-store purchase or home delivery. Eddie Zaratsian Custom Florals and Lifestyle designs will complement Restoration Hardware furniture and accessories, providing the perfect finishing touch for the RH customer.

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