Los Angeles, California, June 23, 2011 — Tomorrow, elite floral designer Eddie Zaratsian of tic-tock Couture Florals launches his sophisticated new brand, Eddie Zaratsian Custom Florals and Lifestyle, in conjunction with the grand opening of Restoration Hardware’s Beverly Hills concept store. The new Restoration Hardware Beverly Hills store features a tea shop and a floral design studio, exclusively showcasing the new Eddie Zaratsian Custom Florals and Lifestyle brand.

Hand picked by Restoration Hardware’s executive management team for this prestigious honor, Eddie Zaratsian serve as Creative Director of Eddie Zaratsian Custom Florals and Lifestyle. The floral studio will feature arrangements for in-store purchase or home delivery. Eddie Zaratsian Custom Florals and Lifestyle designs will complement Restoration Hardware furniture and accessories, providing the perfect finishing touch for the RH customer.