JINZA Couture Bridal
The JINZA Couture Bridal brand reflects a vision to create a couture dress that goes beyond core bridal and ready-to-wear, and into a custom, comfortable, lightweight gown made with the finest fabrics. Driven by artistic, classic and luxurious design and style, couture-like quality and a high level of customer service, JINZA’s couture gowns hold impeccable customer appeal as each dress has a unique personality and is individually designed for every bride. JINZA Couture Bridal earned The Knot Magazine’s Best of Weddings Award for Best Bridal Salon in 2010, 2012, 2016 and 2017.
Two years ago, the JINZA Bridal LA Boutique owner was completely new to the wedding industry. With a background in accounting, she turned to us for our expertise in the wedding industry. With a strong push of styled shoots, networking events and industry functions, we got her name out there. Two years later, JINZA Bridal is making waves in the Los Angeles bridal scene. We have secured press for JINZA Bridal in Strictly Weddings, Inside Weddings, 100 Layer Cake and more.
- We collaborate on at least four styled shoots a year
- We continue to participate and be involved in wedding industry functions
- We constantly submit JINZA’s beautiful work for media submission and industry awards
Since our start with JINZA Couture Bridal in March 2015, the brand has seen an incredible amount of social media growth, revenue and inquiries. We work with both the San Francisco and Los Angeles boutiques.
- We increased their Instagram account from 30 followers in March 2015 to 10,000 followers in December 2016
- We built a Twitter account from scratch and now have 4,000 followers since March 2015
- JINZA Couture Bridal has booked numerous weddings + events through social media inquiries in both their LA and San Francisco boutiques
We started the JINZA brand with strong monthly newsletters we designed and managed. We curated a list of 2,000 leaders in the wedding + event industry – ranging from wedding planners, venue managers, floral designers, production companies and more. The newsletters spotlight a current event, recent press, and always contain social media links for easy access. They are beautifully branded with JINZA’s colors and design.
Our Web Design team works with JINZA Bridal to create a website that is both beautifully designed and easily navigable. We are constantly updating the website with fresh copy, content and photos. Our guests love the Instagram feature we added where they can easily scroll through our Instagram photos.
In addition to all website maintenance, Rayce PR updates JINZA BRIDAL’s website with biweekly stories. Story categories include weddings, styled shoots, special events, press and industry happenings. All stories are promoted first on Instagram and then Facebook, Twitter, Google Plus and LinkedIn.