Project Description

Wedspire

Wedspire is the ultimate ‘wedspiration’ social marketplace where couples can get ideas, receive personalized recommendations, and shop for all their wedding planning needs in one spot. We make it our mission to take the ‘stress’ word out of wedding planning by helping our couples connect with top vendors and find great products that match their unique style and budget. Filled with inspiration and planning tips, Wedspire helps turn couples’ ideas into reality.

Rayce PR works with Wedspire Co-Founder and CEO Afeisha James-Kipps to enhance the public’s view of Wedspire through media publication and partnership.

(Special Projects) Wedspire Live Launch – Wedspire’s national Tech Launch took place on October 2nd 2016. Rayce PR worked with CEO Afeisha James Kipps to curate the marketing strategy, Invite list, presentation and social media plan leading up to and during the live launch. Utilizing Wedspire’s partnership with Wedding Market the launch was streamed live via Facebook Live, Periscope and posted live via Instagram and Twitter.

  • Distributed 2 press releases picked up by over 300+ outlets.
  • Shared the launch story of Wedspire to over 200 Wedding, Tech and Media news outlets.
  • Developed 4 campaigns for outreach to Wedding professionals.

Rayce PR curates Wedspire’s Social media presence from Wedspire Bride and Pro galleries, aligned brands, and campaign content. This content is then utilized to reflect Wedspire’s brand in an authentic and brand specific way to continue to grow their social media presence with followers who are actively engaged and interacting.

  • Designed 4 custom social media campaigns.
  • Enhanced Instagram following by 40%
  • Increased Twitter Following by 20%

Wedspire Email Marketing

Wedspire offers various promotional opportunities and campaigns throughout the year including Black Friday, Holiday promotions, Wedding tips for engaged couples and brand tips for pros. By working closely with CEO, Afeisha James-Kipps, Rayce PR creates the Copy, and layout of email campaigns that coincide with the general marketing campaign.

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