For the past four years, Youngsong Martin of Wildflower Linen has been bringing her fashion-forward design concepts and business consulting to Asia. She’s been partnering with Lotte Hotels and Resorts and helping them design wedding packages, as well as facilitate their annual Wedding Event. But even though many brides in the U.S. and Korea would love to have Youngsong Martin plan their dream wedding, she has made it very clear that she is not a wedding planner. She is interested only in design and business consulting and has increased Lotte’s wedding revenue by over 100%!

Lotte Hotels and Resorts is Korea’s largest luxury chain hotel with six hotels: Seoul, World, Ulsan, Busan, Jeju and Moscow. Lotte Hotels sought out the celebrity designer, Youngsong Martin, to help them expand their wedding market. Youngsong, originally from Seoul, was the perfect choice to bring her cutting-edge design and business sense to the successful hotel chain and help them blend Western and Eastern wedding design and culture to offer brides more inspiration and selection for their perfect day.

The Lotte Hotel in Seoul is uniquely located inside the gates of the Old Palace Grounds and walking distance to the popular Myeong-dong Shopping District, where young fashionistas from all over the world come to shop. The gourmet food Lotte Hotel Seoul offers is some of the best in the entire world; offering amazing French, Italian, and a fusion of the best in Asian cuisine. The Lotte Hotel boasts seven ballrooms that can hold up to 400 people in styles ranging from ornate Rococo to modern, and even feature retracting chandeliers that can be lowered all the way to the ground, making designing custom chandelier shades for a wedding or event very easy!


Seoul – Photo by Sinanyuzakli


Mountains of Seoul – Photo by Joan Vila


Lotte Hotel – Photo by ROK 1966

6-Photo by Zebra Pares

Myeong-dong Shopping District, Seoul – Photo by Zebra Pares

Lotte Hotel Seoul Lobby – Photo by Wilson Loo

Each year, Lotte Hotels hosts a Wedding Marketing Event that attracts Korea’s top movie stars, socialites and VIP guests to experience an evening of the most fashion-forward and glamorous Western-influenced wedding decor. Youngsong and the Wildflower Linen team spend months prior to the event preparing the theme, florals, color and fabrics. Youngsong brings with her an additional team of top event professionals from the U.S., including planners, designers, lighting companies and florists to execute the design concepts; and every year, Youngsong chooses a different event professional so that they can share in the amazing Seoul experience. This year’s event will take place in April and we are so excited to see the photos! We have some beautiful images to share of the 2011 Wedding Event at Lotte Hotel!