Rhonda Couchigian, Rayce PR & Marketing Founder
Rhonda Couchigian’s, founder of Rayce PR and Marketing, brings over 20 years of cumulative experience in design and sales marketing.
Rhonda began a career in Special Events Industry as the Creative Director for The Design Group. The position afforded her an opportunity to design thousands special events including The Grand Opening of the Mall of America, numerous Super Bowl parties, “Party of the Century” a 100th anniversary Celebration for IDS Financial, and work as the exclusive designer for the Minneapolis Hilton.
She continued her career in Los Angeles as Director of Abbey Productions, a design and production division of Abbey Rents. Nominations for a Special Event Gala and a feature story including the cover of Special Events Magazine, in the first 6 months of business, branded the 75 year-old company as a new player in the Los Angeles market. Her skills in logistics and sales management provided her with an opportunity to move from Abbey Productions to a partnership in Abbey Rents.
As Vice President of Sales and Marketing at Abbey Event Services, her primary responsibilities were to develop business through proven sales strategies, staff development and excellent customer service. The rebirth of AES in the Los Angeles market attracted a noted client base of discerning event producers, designers and special event venues. The company’s exceptional sales growth and customer satisfaction eventually attracted a purchase by industry leader Classic Party Rentals.
Her next venture, VP of National Sales and Marketing for Chameleon Chair Collection, provided her with an opportunity to take an obscure start up into the national spotlight. In four years, Rhonda’s skills launched Chameleon Chair Collection’s reputation as a contender in the rental market and the go-to design house for exquisite event seating. The collection is currently offered exclusively through Classic Party Rentals.
Her newest venture, Rayce PR and Marketing, is a Public Relations and Marketing Firm representing products and services in the Wedding and Special Events Industry. Rayce PR has grown to tremendous heights and has pushed a multitude of businesses to success.