On June 14, more than 400 Los Angeles VIP event professionals, celebrity planners and event industry insiders, celebrated the launch of PartySlate LA with a show-stopping launch party at industrial chic venue “At The P.” PartySlate is a new website for people planning large-scale events, from corporate parties to weddings to milestone birthdays. After a successful launch in Chicago, PartySlate is now focused on helping leading LA venues, planners, decor and floral companies, caterers, and photographers share their portfolio to build their business.
The launch party was a destination of inspiration on its own, offering guests everything from impeccable decor and design, small-batch cocktails, never-seen-before entertainment and California cuisine at its finest. PartySlate revels in what is new and found the perfect home for the LA Launch at this Hollywood venue “At the P.” This manufacturing plant-turned-urban chic venue boasted endless charm, from the exposed brick and beams to vast courtyard, all while offering a pristine caterer’s’ kitchen and impossibly glamorous guest restrooms.
Inside the event, event designer Rrivre Works fashioned the otherwise blank palette and took the industrial chic look and made it functional and stylish. They turned the outside lot into an urban garden, bringing in white iron furniture and an inviting green backdrop. Rrivre’s thoughtful details, from massive champagne buckets on the bar to old Hollywood stage lighting, made for visual eye candy
Shawna Yamamoto and her team elaborated on the creative landscape and installed the decor throughout the warehouse space and the urban garden. Their team created custom chandeliers out of wind chimes, hand-crafted a custom stage backdrop from lemon leaves and paper rolls, and softened the industrial look with fragrant and romantic blooms around every turn. Peonies and tulips shone through fresh greenery for a look that was both hip and eclectic. In the garden, Shawna and her team accented the white and green with blue chinoiserie and bird cage.
Scarlette Bartending stole the show with their visionary cocktail stations. Guests were greeted with tray-passed lavender gin orange slush served in a fresh frozen orange. Once inside, the full workshop of cocktail mixing took flight as guests had the opportunity to select a floral ice sphere and top it with rose infused cucumber vodka or tequila and mix it with fixings from the creation station. Fresh herbs, hibiscus, pepper, lavender, juniper, and bitters were just a few of the options for the cocktail technicians to use in each drink.
Good Gracious! Catering delighted guests with its passed petite gourmet bites, which included favorites like the 5 spice carne asada tacos, the avocado crostini and the colorful jewel carrots wrapped with honey chevre prosciutto. Inside, Good Gracious! created custom shelves with a bountiful cheese display — offering guests everything from creamy gioia burrata with sea salt, to farm feta and white crystal salt cheddar, paired with smoked salmon torte, California style serrano ham, heirloom corn succotash and shaved gold and orange beets with edible flower petals. Rounding out the night were the trifecta of show-stopping sweets: Lavender ice cream cones, tequila watermelon iced popsicles and sweet and salty pretzel wands.
Luxury Entertainment Group brought the party to life with two phenomenal bands. The Westsiders, kicked off the night, welcoming guests to the celebration with iconic songs set with their style. Any Case Events helped grab the crowd’s attention before the panel discussion with their team of “dancing waitstaff” – who snuck into the room looking like part of event team and then jolted into a snappy dance to call attention to the room. Lisa Polak from At the P invited Julie Novack, PartySlate’s CEO, to the stage for the brief event industry panel. Novack interviewed Mindy Weiss, Pauline Parry and Brian Leahy. Weiss, Parry and Leahy offered bits of information and insight on the events industry.
“This is an industry that does not stop,” Mindy Weiss said. “I do not have time to keep my photos up to date on my website. Let someone else help you the way that we help our clients. PartySlate is a one-stop shop for uploading your latest work and sharing it with the world.”
As the evening began to wind down, The Cappuccino Man station surprised and delighted guests with craft cappuccinos, topped with a shimmering cinnamon sugar PartySlate logo. And Pacific Event Services illuminated the courtyard wall with PartySlate branding while SocialLight SoCal provided a red-carpet quality photo booth and Blushington offered make-up “Blush Ups”. Thankfully, photographer Brian Leahy and Hoo Films were on hand to document this incredible evening.
At The P is the ultimate entertainment/arts venue in the city. Whether you enjoy live theater, restaurants, spending time outdoors, or are looking for a trendy spot for your next event, At The P, has it all. At The P, is a destination. Located in Hollywood’s Media District, At The P is the center of attention. The venues live theater spaces provides cultural enrichment and is the new home to award winning theater companies Open Fist Theater Company and Rogue Machine Theater.
