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Desert35
Desert35 is a luxury fragrance company based out of New York City, designing custom made luxury fragrance gifts for all occasions but specifically newlyweds, their maid of honor, best man, bridal party and/or guests. Desert35 works with professional master perfumers in the industry to create customized scents after consulting with the client on what scents they prefer. The luxury fragrances are filled in individually engraved bottles with initials, words, and/or date of wedding that comes wrapped inside chic and elegant packaging.
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Through outreach and promotion of their products and services, we have grown Desert35 Frangrance’s brand recognition within the wedding market.
- We collaborate on styled shoots throughout the year.
- We continue to participate and be involved in wedding industry functions.
- We have implemented an outreach program to inform industry professionals of the brand.
- We constantly submit Desert35 fragrance’s work for media submission to build brand awareness.
- We promote all press Scout Mandolin receives across their social media platforms and through their quarterly newsletters.
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Due to our social media strategy efforts, we’ve seen a significant amount of growth across all of Desert35 fragrance’s social media accounts resulting in increased brand awareness, business, and participation in styled shoots and industry events.
- We continue to connect Desert35 fragrances to industry professionals and showcase involvement on all social media platforms.
- Rayce PR promotes all press and weekly stories including blogs through strategically curated content management across all social media platforms.
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One of the ways Rayce PR assisted Desert35 Fragrances with strategic communication and content messaging was through email marketing. Rayce PR connected the brand to hundreds of industry professionals that aligned with the brand within the wedding and special event space all over the world and more specifically in a multitude of metropolitan areas. Curated content includes recent press, events, blogs, and more.
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WEB DESIGN
Our Web Design and content curation team updates the Desert35 Fragrance website regularly with testimonials and blog content. Rayce PR also assists with curating product shots used for marketing purposes as well as on the site to ensure a consistent visual that expresses the luxurious product.
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Content Management
Additionally, Rayce PR updates the website on a weekly basis through blogs and Search Engine Optimization. Blog content includes weddings, styled shoots, expert fragrance advice, industry trends, and more. All stories are published and promoted across Instagram, Facebook, Twitter, Google+, and LinkedIn, with cross promotion through Rayce PR.
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