Eddie Zaratsian of tic-tock Couture Florals presented “Edit and Innovate: A New Perspective on Floral & Event Design” at the 2013 Event Solutions Idea Factory in the Terry Fator Theater.
Eddie gave insight into the creation of the many architectural designs seen in the artistry of one of Los Angeles’ most celebrated floral designers. Eddie Zaratsian’s unique perspective has been culled from an 18-month relationship with Restoration Hardware’s design team and the concept of “subtraction” versus “addition.”
He shared his extensive knowledge of unique and seldom used floral and fauna while creating several signature designs and architectural creations.
Eddie also gave insight into the creative process—less is more and skills needed to edit a design. He showed us how to select unique flowers and greens for a fresh unique style, design tips and tricks , how to care for and handle unique floral and fauna and how to create a buzz during your event installations using Instagram.
By Rayce Public Relations and Social Media Marketing
(A Luxury Wedding and Special Events PR and Marketing Firm)
We believe in creative marketing and new business development with
a foundation deeply rooted in consistency. Great ideas mean little without
organized implementation and follow through. At Rayce PR and Marketing
we create, implement and succeed!