The education program at the 2013 Idea Factory was packed with new ideas, information and training to keep you competitive in today’s event environment. Industry experts from around the world shared their ideas, insight and expertise to enhance your skills and put you ahead of the competition. Guests can attend their desired sessions of follow one of three tailored tracks. These tracks included: The Wedding Track- Presented in conjunction with Wedding Industry Professionals Association (WIPA), this track offers specific wedding advice that you can combine with other sessions from the overall educational program, Business Track- These sessions focus on strenghtening all aspects of your company, from sales and marketing to ethics and negotiation or Design Track- The sessions in this track are designed to help you discover new ideas, tips and tricks to create decadent events for all budgets.
Attendees mixed and mingled in between sessions in the Idea Factory lounge.
Every year Event Solutions kicks off the Idea Factory with a networking opportunity. You can get to know fellow attendees, event professionals from around the world, and establish new connections, resources and friendships! The Mirage Pool was a stunning backdrop for drinks and discussions as you get ready to immerse yourself in all that the event industry has to offer.
Eddie Zaratsian of tic-tock Couture Florals gave the audience a live floral designing demonstration at the Terry Fator Theater.
By Rayce Public Relations and Social Media Marketing
(A Luxury Wedding and Special Events PR and Marketing Firm)
We believe in creative marketing and new business development with
a foundation deeply rooted in consistency. Great ideas mean little without
organized implementation and follow through. At Rayce PR and Marketing
we create, implement and succeed!