(San Francisco, CA) – Anomalie, the fastest growing direct-to-consumer custom wedding dress company in the United States, is excited to announce the launch of their new line of semi-custom veils.
Set to launch on December 10, 2018, just days after Anomalie’s second anniversary, the 30+ ready-to-wear handmade veils will be made available in their online store to be delivered directly to the bride.
With prices starting at just $50, these semi-custom wedding-day accessories will make veils easily accessible to brides of all budgets. Anomalie veils are available through an easy online ordering process, with or without a wedding dress, at dressanomalie.com/veils.
“Here at Anomalie, we value what the modern-day bride is interested in which is affordability and customization. Through a new process, we are able to provide our customers exactly what they are wanting in terms of their veil needs at an unbeatable price through our new veil product launch. ” – Leslie Voorhees, CEO of Anomalie
Utilizing their resources and abilities to provide luxury veils at a fraction of the costs of their competitors, Anomalie is slashing boutique overhead and designer markups to deliver handcrafted veils in a smarter way.
Within the new collection Anomalie is catering to the style of all brides, offering veils with a choice of 6 different trims, including beading, lace, and a raw edge, 3 different lengths (fingertip, court and cathedral), and the option to add a blusher to any style.
The veil collection offers 6 unique trim options;
- Oopsie Daisy inspired by Meghan Markle, showcases modern and bold florals with a delicate edge,
- Vintage Vines that incorporates guipure cotton lace for the classic boho bride,
- Royal Treatment offers a wide chantilly trim,
- Simply Scalloped has a scalloped lace edge overlaid with a delicate floral pattern,
- Hint of Sparkle which is a 1/2″ beaded trim with a glittery combination of hand-sewn sequins, pearls, and beads.
- Tulle Have and To Hold which is a classic tulle veil with a raw cut edge.
Brides can order veils quickly and easily through the Anomalie online store.
Anomalie is the fastest-growing direct-to-consumer custom wedding dress company. Their mission is to bring more value to the wedding dress shopping experience for any body type and wedding style at an affordable price point, starting at $1,000. Anomalie arrived on the wedding scene in 2016 and within in the last year, eight percent of US brides have contact Anomalie about creating a wedding dress. Anomalie caters to the ‘Smart Savvy Bride’ who can’t find the perfect dress.
The company was founded by Leslie Voorhees and Calley Means, two Harvard Business School classmates. While in the midst of planning their own wedding, Leslie became disheartened with the entire wedding dress shopping experience from the lack of options to the insane designer markups, she knew there had to be a better solution. When she couldn’t find one, she created her own and Anomalie was born. With a team consisting of former executives from David’s Bridal, Vera Wang, Stitch Fix, Airbnb, Google and Apple, Anomalie’s new line has been funded by the early backers of Warby Parker, Stitch Fix, Allbirds, and Glossier.