Project Description

Luxe Linen
Established in 2007, LUXE Linen has emerged as a trusted leader in Fine Linen Rental in Southern California. They offer the highest quality of linens, napkins, overlays and accessories to suit every social or corporate event you can imagine. Bring your creativity, and LUXE Linen will enhance your decor to bring style to your table. Choose from table linens, napkins, chairs and chair covers and even custom pillows for your lounges.Their clientele ranges from wedding and special event producers, floral designers, hotels and private venues, as well as couples planning their very special day.
Through numerous styled shoots, industry functions, and press features, LUXE Linen has become a renowned name in the wedding industry. Working with LUXE Linen, we created the LUXE Launch, one of the wedding and event industryās most anticipated events. The LUXE Launch serves as a trend setting, networking function of the industryās top planners and designers.
- Assisted with the rebrand from Designer Specialty Linens to LUXE Linen.
- We are in the fourth year of the LUXE Launch where we work on the event from beginning to end.
- Media placement ofĀ LUXE Linen’s beautiful wedding and event designs for media submission and industry awards.
After the rebrand from Designer Speciality Linen, LUXE Linen has had a huge growth in their social media accounts.
- Instagram account from – 600 followers in June 2014 to 50,000 followers in January 2017.
- LUXE Linen receives over 25 tagged photos a day on Instagram.
- Facebook account – from 500 followers in June 2014 to 3,500 followers in January 2017.
We design and manage the release of quarterly newsletters for LUXE Linen.Ā We have curatedĀ a list of 2,000 leaders in the wedding + event industry ā ranging from wedding planners, venue managers, floral designers, production companies and more.
The newsletters spotlight a current event, recent press, and always contain social media links for easy access. They are beautifully branded with LUXE Linenās colors and design.
- 10/11/2016 – LUXE Linen – Best of Bride Finalist!
- 05/31/2016 – LUXE Launch 2016 – In the News
- 11/26/2015 – Happy Thanksgiving from Luxe Linen!
- 11/25/2015 – LUXE Linen – Best of Bride Winner!
- See More
WEB DESIGN
Our Web Design team worked with LUXE Linen to create a website that is both beautifully designed and easily navigable. This new website was part of LUXE Linenās rebrand from Designer Specialty Linens. We update the websiteāsĀ cover photo frequently to keep the page fresh and attractive to clients.
Photoshoot and Product Updates
TheĀ collection page we created for this is perfect for client access. Itās the first place clients and wedding planners look at when they want to choose their linen. Weāve provided all images with the fabric name and size thatĀ they come in, so planners haveĀ all the information when they reach out to the LUXE Linen showrooms and sales team.
Our team coordinates a photoshoot every year for the new collection. Our Website team is responsible for securing all images and working with the client to categorize them on the website.
Content Management
In addition to all website maintenance, Rayce PR writesĀ weekly storiesĀ for LUXE Linen. ContentĀ categories include weddings, styled shoots, specialĀ events, press and industry happenings. All content is promoted first on Instagram and then Facebook, Twitter, Google Plus and LinkedIn.