Rhonda Couchigian, founder of Rayce PR and Marketing, gave an inspiring lecture for ISES members and guests on Tuesday. Dreams, Goals and Aspirations was the topic of conversation at this informal and informative evening at the Museum of Ventura County. Rhonda spoke about the future of business development, marketing and promotions in the digital world and specifically how business owners in the special event industry can maximize their outreach and exposure.
Rhonda spoke about the difference between advertising and brands, the three categories of brand and how your brand is an important financial asset. She discussed the importance of building a brand on emotion and she talked about social media tools like blogging, Facebook, twitter, Pinterest, YouTube, FourSquare and ISSUU. The group discussed business promotion and all that it entails including press releases, editorial coverage, email marketing, showcase events and event and real wedding submittals.
Colette and Kaitlin Lopez of La Fete Weddings organized the lovely event and the Thai food by Seasons Catering was very yummy! Hors d’oeuvre of cucumbers and radishes topped with edamame puree were passed during cocktail hour. The meal started with a lettuce wrap salad and followed with an entree of beef and beet shavings with sides of yummy Pad Thai noodles and shrimp! Dessert consisted of two mouth-watering chocolate and banana won tons topped with whip cream. Delicious! EventRents provided the rentals and Melissa Musgrove was there to capture all of these lovely photos for us. Thank you so much Melissa!
Click here to see Rhonda’s presentation!