The Keys: How to Think Like the Masters


keys to success

What are the Keys to Success?

Find out November 5 when 14 Event Masters hand over their keys to you!

This UNPRECEDENTED conference and fundraiser unites 14 masters together for the first time. Their goal? To give you the keys you need to take your events and business from good to great.

Get the keys from these masters and open the door to success!

  • Learn how they think and what’s worked for them, even with little money.
  • Watch an event unfold from client ideas to expert approaches to the culminating creation.
  • Discover how to face obstacles and overcome challenges.
  • Ask questions = get answers.
  • In live theater format

john daly





Master: John Daly, Guru of Event Design
Topics: Creative design ideas and creating fruitful relationships





andrea michaels






Master: Andrea Michaels, Extraordinary Events
Topics: Using social media and new technology for events







Master: Janet Elkins, EventWorks
Master: Liese Gardner, Mecca Communications
Topics: Straight talk about sales and marketing in today’s world







Master: Mindy Weiss, Mindy Weiss Party Consultants
Topics: The inside scoop on celebrity events







Master: Raymond Thompson, Images by Lighting
Topics: Cutting-edge lighting and special effects







Master: Joann Roth-Oseary, Someone’s in The Kitchen
Master: Cheryl Fish, Someone’s in The Kitchen
Topics: Creative buffet and plating designs and matching food with events







Master: David Corwin, Megavision Arts
Topics: Imapping and video technology in events/meetings







Master: Richard Good, Classic Party Rentals
Topics: Equipment assets, logistics and pleasing clients regardless of budget







Master: Sean Jackson, Shine Lighting
Topics: The value of sound; using sound properly







Master: Nicole Bernardi, Innovative Entertainment
Topics: Choosing impactful “theater” for events and meetings







Master: Lucy Denny-Gardner, Independent Event Producer
Topics: Focusing events on clients


Master: Delilah Loud, Sony Pictures Television
Topics: Events from the clients’ perspective 

November 5, 2012
The Lobero, Santa Barbara, California
Directed by Miles Kapper.
Technical Direction by Steve Oliker
Production Coordination & Promotions by Carol McKibben & Merryl Brown

Optional Dinner with the Masters to follow. Watch for more details from Event Solutions, the official sponsor of The Keys Conference.


Take advantage of the Early-Bird Special and register at

Fundraiser Beneficiary: All proceeds will provide scholarships for students to take The Key Class, a comprehensive program, founded in 2010, teaching business etiquette and life skills to give participants the competitive edge to obtain jobs, advance in a current career or gain entrance to college. All proceeds from this fundraiser will be dedicated to The Key Class.


All participation from the masters has been donated. Visit:


Rayce PR and Marketing logo

A Luxury Wedding and Special Events PR and Marketing Firm. We believe in creative marketing and new business development with a foundation deeply rooted in consistency. Great ideas mean little without organized implementation and follow through. At Rayce PR and Marketing we create, implement and succeed! #LuxuryWeddingPR #VenueMarketing #WeddingFloristMarketing #WeddingMarketingAgency