PROGRAM
Online and Off: Trends in Wedding Media
What does 2013 hold in store for the wedding market? Magazine editors and publishers, bloggers and media experts already know. They have the inside track having set trends in color, style and cuisine for 2013 in motion in late 2012. This session will help you put your work directly on the cutting edge of the New Year.
Hear from two prominent members of the wedding media about trend forecasts, how to position your wedding design for best editorial coverage, how to recruit ideal clients and vendors, and how to approach media in a way that will get your work noticed.
This session is designed to take the mystery out of media.
At it you will:
Learn what editors are looking for and how to present it in the right way
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Find out why you should also be blogging, posting to Facebook and to Pinterest
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Discover the keys to making your work stand out in a crowded field
PRESENTING
Thea Hargrove
Publisher, California Wedding Day magazine
www.californiaweddingday.com
Thea Hargrove has more than 15 years of media experience that includes publishing, broadcasting, media events, client marketing and branding, internet and social media communications, merchandising, and art direction from concept to completed composition. On the cutting edge of wedding trends, her extensive knowledge of both the publishing world and the event industry make her an invaluable resource. Beginning her career with Ojai Valley Graphics, Inc, she spearheaded the redesign of their 112-year-old local newspaper, Ojai Valley News, turning this small local resource into a nationally awarded bi-weekly publication. This success led Thea to become the founding partnership and creation of California Wedding Day, a highly acclaimed wedding resource and proud media sponsor of WIPA.
Summer Watkins
www.greylikesweddings.com
Under her nom de plume, Lady Grey, editor Summer Watkins curates a circle of blogs – Grey Likes Weddings, Grey Likes Baby and Grey Likes Nesting — from the unique perspective of a professional stylist in the editorial and bridal industry. In addition to blogging, she is a regular speaker about branding and publishing and her styling work has also appeared in several magazines, blogs, and a recently published book on gift wrap. Summer has also hosted numerous workshops to teach photographers how to grab the attention of editors and is passionate about sharing her wide range of knowledge.
By Rayce Public Relations and Social Media Marketing
(A Luxury Wedding and Special Events PR and Marketing Firm)
We believe in creative marketing and new business development with
a foundation deeply rooted in consistency. Great ideas mean little without
organized implementation and follow through. At Rayce PR and Marketing
we create, implement and succeed!
