This Northern California WIPA event focused on the importance of building your brand and how important it is to establish yourself in the marketplace. It was stressed that, to effectively establish your brand, you need to define your unique point of view, identify your target niche and market yourself in areas that will help you reach your audience. From there, maintaining the developed brand message was explained, as it is imperative to work with clients that allow you to showcase your unique approach, design and style.
The keynote speaker at this WIPA meeting was Kristin Banta of Kristin Banta Events. With an extensive background in fashion, entertainment, and event production, as well as experience in catering and interior design, Kristin creates unforgettable celebrations while bringing a fresh perspective to the mix. Her events, from society weddings in exclusive locations to film and music industry soirées are as unique and diversified as her clientele, which range from Fortune 500’s to multi-platinum recording artists.
Kristin currently serves as the weekly wedding expert for the Hallmark Channel’s Home & Family wedding and has a development deal for Style Network’s new show, Keep the Party Moving as the show’s host. To read more about Kristin Banta and what made her the Event Planner she is today, visit kristinbanta.com.
Below are a few photos from the “Building Your Brand” WIPA event for you to enjoy!
Venue: Montalvo Arts Center | Catering: Culinary Eye Catering | Desserts: True Confections & Travelin’ Joe Espresso Bar | Photography: Photograffiti | Entertainment: Krista Strader | Printed Materials: Reb Peters Press | Flowers: Tutti Fiori | Linens: Napa Valley Linens | Party Rentals: Abbey Party Rentals | Transportation: Elegant Journey | Raffle Prizes: Authentic Common Scents | Wine: Soda Rock Winery | Videography: Michael Loeb Photography | Bridal Salon: Nouvelle Vogue| Make-up: Make-up by Sahar | Hair Stylist: Mission’s Mane Attraction | Model: Aryan Omar | Calligraphy: Monks of Age Custom Calligraphy
By Rayce Public Relations and Social Media Marketing
(A Luxury Wedding and Special Events PR and Marketing Firm)
We believe in creative marketing and new business development with
a foundation deeply rooted in consistency. Great ideas mean little without
organized implementation and follow through. At Rayce PR and Marketing
we create, implement and succeed!