Held at the beautiful location of Pelican Hill, WIPA SOCal’s Brunching with Power Couples was an incredible event with the industries finest. Our Founder, Rhonda Couchigian was the moderator of the esteemed panelist. It is always a pleasure to network and learn from each of the members. (see the bios of panelist below.)
Highlights from the Q and A
What is your recipe for success?
“Salt, Pepper and Extra Butter” – Chef Neal Fraser, Redbird
“Hard work, patience, persistence and a sense of humor.” – Amy Knoll Fraser, Vibiana’s Managing Partner
What are the Biggest Challenges you have been able to overcome working as a team that may not have resulted in success if you were alone at the helm of your business?
“Unconditional Support – we’re never alone. I know who to call.” Edgar Zamora Founder, CEO and Creative Director of Revelry Event Designers
“Edgars years of experience have been invaluable to me. He’s been able to provide a insight and knowledge into so many aspects of the business.” Celio Paulo de Almeida, Owner and Artistic Director for Celios Design
Nicole Palacios joined the staff of Inside Weddings in early 2008, and combines her extensive editorial and writing experience with a vast knowledge of wedding trends and traditions. Nicole established herself in the wedding industry during her tenure as editorial assistant and assistant editor of WeddingChannel.com. Her knowledge has also been tapped for numerous print publications, as well as McClatchy-Tribune News Services, which syndicated her wedding-planning articles. Nicole received her bachelor’s degree from Whittier College and a master’s degree from the University of Southern California. She resides in Los Angeles with her husband and three children.
Walter Shepard is the founder of Inside Weddings magazine, which he launched in 2002 and grew from a local publication to a premier bridal magazine distributed throughout the United States and in select international markets. His groundbreaking strategy of focusing on real weddings and events provided couples with all the practical information they needed in a format that had never been seen – bringing new exposure to wedding professionals and providing a platform to truly showcase the artistry of wedding photographers – permanently changing the landscape of bridal publications.
Starting his career in advertising, Walt spent many years directing and producing successful marketing campaigns. He is a graduate of Claremont McKenna College and is based in Los Angeles.
Arthur Scangas is the Executive Creative Director and Cofounder for Inside Weddings magazine. Arthur helped to catapult the company from a local publication to a premier bridal magazine distributed throughout the United States and in select international markets. After 10 years in New York working in the advertising business and contributing to successful campaigns for Neutrogena and Sebastian hair products, Art settled in Los Angeles. His passion for fashionable details and architectural elements help to guide his keen sense of creativity. He is a graduate of the University of Vermont, and still calls Los Angeles home
Celio Paulo de Almeida, Owner and Artistic Director for Celios Design
Born in Minas Gerais, Brazil, Celio always knew his passion was for design. There was never a time in Celio’s life when he was not inspired by the arts and the natural world around him.
When Celio had the opportunity to move to California, he discovered his passion for floral design. Since them, flowers became the media of choice in Celio’s daily creative expressions. He loved the idea of putting together elements from nature to create ornate, exquisite, one of a kind floral compositions.
What started as a boutique shop in Los Angeles has blossomed into a seasoned floral event production headquarters.
Celio’s floral designs has received local and international attention in several magazine publications. His brilliant and unique creations were showed case in countless LA premier events, celebrity parties, special events, weddings and corporate openings.
His work can be seen online at www.celiosdesign.com or by appointment at his floral atelier in Los Angeles
Edgar Zamora is the Founder, CEO and Creative Director of Revelry Event Designers. Revelry is the industry’s go to event and interior design firm specializing in designing and installing private, as well as corporate events worldwide. Edgar is a transformer of spaces, and a trendsetter in event design. Edgar’s experience, creativity, passion and professionalism combine to provide his clients with a truly unique design perspective on each event. He and his team never fail to provide a unique and memorable experience through artful detail and flawless orchestration—from concept to completion.
His belief that interior and event design executed successfully; should either transport you to a specific location, culture, or mood, or it will, at the very least, reflect and fit within its surroundings. Edgar consistently provides seamless event design integrated, with extraordinary comfort and beauty, into his client’s private estates or luxury hotel properties.
Chef Neal Fraser
Neal Fraser, chef and owner of multiple restaurant concepts in Los Angeles, started his career in the kitchen at age 20. Fraser touts an impressive resume that includes a degree from the Culinary Institute of America and an honor roll of kitchen credits such as Wolfgang Puck’s Eureka and Spago, Checkers Hotel under Thomas Keller, Joachim Splichal’s Pinot Bistro, Hans Rockenwagner’s Rox, and the highly revered Boxer. Currently, he and his business partner/wife Amy Knoll Fraser own and operate critically acclaimed Redbird; high-volume special events and performing arts venue Vibiana; fast-casual Fritzi Coop at Arts District Brewing Company and in the Farmer’s Market at the Grove.
Outside of the restaurants, Fraser has logged some hours on the small screen, most notably on Bravo TV’s ‘Top Chef Masters,’ Fox’s ‘Hell’s Kitchen,’ and Food Network’s ‘Iron Chef America,’ on which he won his battle against chef Cat Cora. He also won his battles on Esquire TV’s ‘Knife Fight,’ and Food Network’s ‘Beat Bobby Flay.’ Over the years, both Fraser and Knoll Fraser have been active members in the community, donating time and talents to a variety of charities. Six years ago, they co-founded Beefsteak, an annual event benefitting the Los Angeles Food Bank with Simpson’s creator Matt Selman, comedian Eric Wareheim and comedy producer Cort Cass.
Amy Knoll Fraser
As Vibiana’s Managing Partner Amy Knoll Fraser oversees her talented event management staff to ensure that every event at Los Angeles’ premier venue is exceptional for every client and guest.
Knoll Fraser is a veteran of the Los Angeles restaurant scene. She opened her first restaurant, the critically acclaimed and award winning Grace, with her partner Chef Neal Fraser in 2003 and their second, the ever popular breakfast, lunch and dinner cafe, BLD, in 2006. In late 2012 Knoll Fraser, Chef Fraser and their partners took over operations of Vibiana. Knoll Fraser has successfully merged the Fraser’s distinct handcrafted approach to food, beverage, and service with the beauty and history of one of the city’s most stunning architectural gems. She and her team have developed and implemented an extensive dining and craft libations program and have upgraded the facility with a state of the art lighting and sound system, sound abating drapery and high quality and custom rental equipment. In addition to events at the facility, Knoll Fraser and her partners opened Redbird, the Fraser’s follow up to Grace, in the rectory building adjacent to the Main Hall in early 2015. Knoll Fraser currently resides on the Los Angeles Food Policy Leadership Board, the California Restaurant Association Los Angeles Board and is a charter member of the Dine LA Restaurant Week Advisory Board.
Educated in the prestigious British hotel and restaurant management tradition, Pauline is the renowned and highly sought after founder and president of GOOD GRACIOUS! Events, and a dab hand at menu engineering for restaurants. Professional event planners, private clients and corporations – both nationally and internationally – seek out her innovative expertise and imaginative concepts.
GOOD GRACIOUS! Events was established nearly three decades ago. GOOD GRACIOUS! is an award winning full service LIFESTYLE food and beverage company that has earned the trust of a diverse set of clients and has a reputation for being a trendsetter in producing unique, quality and fabulous presentations in all aspects of weddings and events.
Pauline awards include “Caterer of the Year”, “Best Event for a Corporation”, Best Off Premise Caterer , The I-3 Award (Innovation, Inspiration and Instruction), ACE (Achievement in Catering Excellence) and the John Mossman Award for (ICA) which has only been given to SIX people in the last 30 years. Pauline, most recently, was an inductee to the Event Industry Hall of Fame together with WIPA Hall of Fame.
Parry has been a past a President of ILEA Los Angeles, she is a Founding Member and Past President of Wedding International Professionals Association (WIPA), a past Board Member for International Caterers Association (ICA). Pauline is currently on the Advisory Board for WEI (Wedding Event Institute), ICAEF (international Caterers Association Education Foundation) and WIPA National Board as Chapter in Formation Director. PAULINE has also published a book called FOOD FUN LOVE Party Styles.
Throughout her career, Joanne Purnell has been instrumental in taking culinary deliciousness to new heights for clients ranging from Rolls Royce, Disney, Fandango and Sunset Magazine to a discerning private clientele who inevitably become repeat clients.
Joanne has not only been active in several national and international professional organizations, but has garnered multiple awards; the most prestigious being the first female chef honored as “Chef of the Year” by the International Caterers Association. She has also received star ratings from Inside Weddings and California Wedding Day. As a leading catering chef her experience is synonymous with innovation, superior food and entrepreneurial spirit.
In this, the 30th anniversary year of GOOD GRACIOUS! Joanne continues her commitment to quality, excellence and of course, passion for hospitality as she moves forward in her new role as Vice President where she will play a larger role in creating the company’s future.
Planning & Design: Confetti Skies | Floral Design: Beautiful Savage Flowers | Photography: Kaysha Weiner Photographer | Videography: Miguel Garcia Studios | DJ & Lighting: Showcase DJ | Venue/Catering: The Resort at Pelican Hill | Rentals: Classic Party Rentals | Photo Booth: Smiley Shots Photo Booth | Organization: WIPA Board/Participants #wipasocal | Stationary: Honeycrisp Designs | Linens: Wildflower Linens | Tablescape Representation: Island Hotel | Tablescape Representation: Hotel Irvinex
By Rayce Public Relations and Social Media Marketing
A Luxury Wedding and Special Events PR and Marketing Firm. We believe in creative marketing and new business development with a foundation deeply rooted in consistency. Great ideas mean little without organized implementation and follow through. At Rayce PR and Marketing we create, implement and succeed!#LuxuryWeddingPR